Published by admin on July 29, 2015

SearchCap: Google AdWords Play Store, Quality Score Update & Bing Ads Windows 10

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: With Windows 10, Bing Ads Anticipates 10 To 15 Percent More Search Volume By September High hopes for Windows 10 to deliver search volume now that Bing and Cortana are built…

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Published by admin on July 29, 2015

A Data-Driven Guide to Creating Viral Blog Posts [Infographic]

When a blog post goes viral, there’s no magic or luck involved. In fact: According to new research, viral content tends to contain a few critical elements that push people to share. I cover 21 of these elements in today’s data-driven guide. Check it out: Here’s my take on the research-backed tips from the infographic:…

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Published by admin on July 28, 2015

Etsy Boosts Search For Better Content Discovery, User Engagement

Etsy has more than 30 million items for sale from more than one million sellers globally. There are no SKUs and most of the data is unstructured, creating a messy and massive discovery challenge for both Etsy and its users. Accordingly the company is today rolling out more sophisticated search functionality, after a month-long beta test…

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Published by admin on July 28, 2015

Tackle Marketing Automation to Drive Conversions

According to Aberdeen Group’s research study, “companies using marketing automation receive 53 percent higher conversion rates than non-users and an annualized revenue growth rate 3.1 percent higher than non-users.” Businesses notice the value of this technology and are taking advantage of its benefits to deploy successful campaigns. Marketing automation helps companies increase workplace productivity by…

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Published by admin on July 27, 2015

​The 2015 Online Marketing Industry Survey

Posted by Dr-Pete It’s been another wild year in search marketing. Mobilegeddon crushed our Twitter streams, but not our dreams, and Matt Cutts stepped out of the spotlight to make way for an uncertain Google future. Pandas and Penguins continue to torment us, but most days, like anyone else, we were just trying to get…

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Published by admin on July 27, 2015

SearchCap: comScore Data, Google Autocomplete API & PPC 2015

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Reduce Cart Abandonment and Increase Revenue with Customer Reviews — July 29 Webcast Learn how reviews can help drive SEO traffic and revenue. US Desktop Search Rankings Hold Steady; Google Maintains…

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Published by admin on July 27, 2015

5 Ways to Become a Better Headline Writer

Article headlines make the Internet go round. Ask any marketer, any writer, any reader, anyone. They’ll tell you: Article headlines are super important. How important, really, are headlines? Experience, data, and history all point to the fact that headlines are the single most important component of an article, bar none. You’ve heard the statistics repeated…

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Published by admin on July 26, 2015

How to Learn SEO: Choose Your Own Adventure Edition

Posted by Isla_McKetta “How can I learn SEO?” is a deceptively simple question. The standard approach is to attempt to appeal to anyone who’s interested in SEO without any idea of your previous experience or the actual reasons you want to learn SEO. That’s fun. Especially the part about weeding through tons of information that…

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Published by admin on July 24, 2015

Is Your Winning Variation Actually Leading to More Cancellations? How to Use Data to Find Out

Imagine this: you just found a huge win on an A/B test. Your variation doubled signups over the original. So you launch your variant to 100% of visitors. Pop the cork! Here come the signups. Fast forward six months, and you have a surge in cancellations. Your customer support team can’t figure it out, and…

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Published by admin on July 24, 2015

SearchCap: Google+ Pages, App Store Search & Google Maps Trick

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Special Olympics World Games Google Logo Celebrates 47th Year Of Competition Started by Eunice Kennedy Shriver in 1968, the Special Olympics this year will include 7,000 athletes competing in 25 different…

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