Published by admin on July 6, 2015

5 Essential Ways Marketing Must Change to Support Inside Sales

After years of running and advising startups, I’ve found that many businesses struggle with friction between sales and marketing. Sales often complains that marketing is not generating quality leads. Marketing, on the other hand, criticizes sales for not properly following up with prospects. In the few companies I was involved with where marketing and sales…

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Published by admin on July 6, 2015

Bing Adds New Tools, Enhanced Content To Mapping Upgrade

Earlier today Microsoft announced the next version of Bing Maps will offer many new features, enhanced content and multiple design enhancements. Users can see that version of the new Bing Maps in action today by opting in to Bing Maps Preview. There’s an emphasis on context, exploration and planning, rather than isolated lookups, which is currently the dominant…

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Published by admin on July 5, 2015

The Importance of Being Different: Creating a Competitive Advantage With Your USP

Posted by TrentonGreener “The one who follows the crowd will usually go no further than the crowd. Those who walk alone are likely to find themselves in places no one has ever been before.” While this quote has been credited to everyone from Francis Phillip Wernig, under the pseudonym Alan Ashley-Pitt, to Einstein himself, the…

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Published by admin on July 4, 2015

Independence Day USA Google Logo Reflects Timeless Fourth of July Traditions

Today’s Google doodle by Brian Kaas celebrates Independence Day with a classic Fourth of July scene: aluminum lawn chairs, a cooler and flip-flops. “Some of the best things that America stands for are our simple and timeless traditions,” writes Kaas on the Google Doodle blog. I spent a lot of my summers sitting on a…

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Published by admin on July 3, 2015

Russian Parliament Approves “Right To Be Forgotten” In Search Engines

The Russian parliament has approved a broad “Right To Be Forgotten” law that allows anyone to request removal of information from search engines that’s deemed outdated, irrelevant or untrustworthy. If signed by President Vladimir Putin, it will be become law next year. The law has been criticized as being too sweeping compared the the EU’s Right To…

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Published by admin on July 2, 2015

Creating Demand for Products, Services, and Ideas that Have Little to No Existing Search Volume – Whiteboard Friday

Posted by randfish A lot of fantastic websites (and products, services, ideas, etc.) are in something of a pickle: The keywords they would normally think to target get next to no search volume. It can make SEO seem like a lost cause. In today’s Whiteboard Friday, Rand explains why that’s not the case, and talks…

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Published by admin on July 2, 2015

The Top Five Kissmetrics Reports Every Ecommerce Marketer Needs

Today’s ecommerce marketers have a tough job. Their main objective: get the messaging out about the store and deliver sales. You have the website at your disposal and a mediocre advertising budget. The challenge for you, as an ecommerce marketer, is how do you compete against a service like Amazon? They’re big, they can undercut…

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Published by admin on July 2, 2015

SearchCap: SEO Jobs & Bing Webmaster Tools

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Ultimate Guide To Bing Webmaster Tools Contributor John E Lincoln has put together this comprehensive guide to getting started with Bing Webmaster Tools. Be Aware! SEO Might Help You Land…

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Published by admin on July 1, 2015

5 Actionable Analytics Reports for Internal Site Search

Posted by ryanwashere This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. I was furious when keyword data disappeared from Google Analytics (GA)….

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Published by admin on July 1, 2015

Increasing Sales From Mobile Visitors (Infographic)

The use of mobile devices on the web is increasing, and Google is adding more updates to their search algorithm that favor mobile-friendly websites. So if you’re only thinking about desktop visitors, it’s high time to make your site mobile-friendly. From checking to confirm your website works with mobile to ensuring you comply with Google’s…

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