SearchCap: Google Constitution Results, AdWords & Bing Ads & Rich Snippets Study

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Searching

SEO

SEM / Paid Search

The post SearchCap: Google Constitution Results, AdWords & Bing Ads & Rich Snippets Study appeared first on Search Engine Land.

Source: SEL

SearchCap: Google vs Robocalling, Bing Kills Link Explorer & iOS 9 Search

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Local & Maps

Link Building

Searching

SEO

SEM / Paid Search

The post SearchCap: Google vs Robocalling, Bing Kills Link Explorer & iOS 9 Search appeared first on Search Engine Land.

Source: SEL

Mapquest Gets A New Look And Logo

New Mapquest UI

Mapquest has introduced a new look and a new retro-chic, 1970s style logo. The changes are part of a series of upgrades begun prior to the Verizon-AOL acquisition and largely a result of a new Mapquest partnership with Mapbox.

The promised and enhanced features include or will include:

  • A faster, more responsive Mapquest.com for mobile and desktop
  • New tablet experience to leverage Mapquest’s fastest growing platform
  • New mobile experiences including enhanced features for urban users
  • The intersection of content and utility will continue in all Mapquest consumer products with top partners such Priceline.com, OpenTable, SeatGeek, and more

New Mapquest logo

Below are screenshots of the previous Mapquest UI (top) and the new one (bottom). The query results displayed are for “hotels NYC.”

The new UI is generally cleaner and more visually appealing than the old one. Category buttons are more obvious and local listings content and individual business information are better presented. These enhancements are mirrored on the company’s new mobile web site as well.

Screen Shot 2015-09-15 at 9.45.13 PM

Mapquest UI upgrade 9-15

While these changes represent aesthetic and performance improvements, I don’t believe they’re yet sufficient to reclaim defectors to Google, Apple and Bing. However if Mapquest continues to invest and improve (now as part of Verizon) it may be able to attract new a new generation of users.

Mapquest was the market leader and the brand synonymous with digital maps until Google displaced it early 2009. In 2007 Google removed links to competitors’ mapping sites from the top of search results, which AOL blamed internally for the overthrow of Mapquest.

More recently Google Maps has been the subject of antitrust-related complaints by rivals in Europe and Russia that claim it’s an example of Google unfairly inserting its own vertical properties into search results. However Google Maps has been around since late 2004.

The post Mapquest Gets A New Look And Logo appeared first on Search Engine Land.

Source: SEL

Super Mario Brothers Turns 30 & Scores A Google Easter Egg

google-easter-eggs2-ss-1920

This weekend, Super Mario Brothers celebrated its 30 anniversary, and Google honored the Nintendo video game by giving it an interactive Easter Egg hidden in the game’s Knowledge Graph card.

If you search Google for [Super Mario Brothers], the video game’s knowledge graph info includes a flashing image of its iconic question-mark brick. Clicking the image makes the same Super Mario ringing-sound of points being scored, along with point totals rising from the brick.

“Rumor is a 1-UP sound majestically rings when you click 100 times,” reports TechCrunch.

Super Mario easter egg

Released on September 13, 1985, Nintendo’s Super Mario Brothers grew to be one of the best-selling video games of all time.

The post Super Mario Brothers Turns 30 & Scores A Google Easter Egg appeared first on Search Engine Land.

Source: SEL

SearchCap: Google Structured Data Ranking, Baidu Mobile Assistant & Google My Business App

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Local & Maps

Searching

SEO

SEM / Paid Search

Search Marketing

The post SearchCap: Google Structured Data Ranking, Baidu Mobile Assistant & Google My Business App appeared first on Search Engine Land.

Source: SEL