More and more people are using Facebook to research businesses these days, and they’re doing more than just finding a business’s location and reading posts. People are using Facebook for social proof. They want to see how many people “Like” a business.
Think about it. If you want to go to a new restaurant and you visit its Facebook page and it has 30 fans, does that make you more or less likely to visit the establishment? It probably doesn’t help. The same goes for internet businesses. If you’re running an ecommerce store and you have only 100 fans, do you think that helps your chances of getting orders, especially when your competitor has 5,000 fans?
This doesn’t apply to all businesses, but for most B2C companies, having a lot of Facebook fans is important. This is especially true for small businesses. In certain bigger industries, such as automotive, the amount of Facebook fans doesn’t factor into a buying decision for the consumer.
To help you grow your fan base, Neil Patel over at Quick Sprout has created an infographic that’s full of wonderful tips to help you reach your first 1,000 Facebook fans.
For additional tips on getting more Facebook fans, check out this content from Kissmetrics:
About the Author: Zach Bulygo (Twitter) is a Content Writer for Kissmetrics.