Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- 4 Reasons Organic Search Is Better
Sep 9, 2015 by Kristine SchachingerGetting traffic from paid advertising and social sites is wonderful — but not if it results in the neglect of your organic efforts, argues columnist Kristine Schachinger.
- Google Adjusted How They Show Index Count Estimates
Sep 9, 2015 by Barry SchwartzBad timing: Google’s Index Status report had a bug that showed a drop in index counts around the same time Google updated their index estimation formula.
- Yandex, Russia’s Largest Search Engine, Penalizes Hundreds Of Sites Buying Links
Sep 9, 2015 by Barry SchwartzWhile Google has been quiet on the link penalty side, Yandex — the largest Russian search engine — has issued widespread link penalties on several hundred sites.
- Bing Ads Launches Keyword Planner Tool In All US Accounts
Sep 9, 2015 by Ginny MarvinThey updated keyword research tool also offers bid and budget estimating.
- September 10 Webcast: Data-Driven ROI Reality and Avoiding the Creep Factor
Sep 9, 2015 by Search Engine LandFinding the right balance between personalization and privacy.
- Rates For Marketing Land’s SocialPro Conference Increase Saturday. Register Today!
Sep 9, 2015 by Search Engine LandSocial media is not just funny memes or signing off with a trending hashtag. The evolution of social media has opened up a Pandora’s box for marketing practitioners including: optimizing content for maximum social distribution; managing platform fragmentation beyond Facebook, Twitter, and LinkedIn; obtaining tangible data to justify investment in social media; implementing real-time marketing […]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Content Blocking In iOS 9 Unlikely To Bring About Mobile “Admageddon”
- Top 10 YouTube Video Ads In August: DC Shoes & ROC by Monster Debut At #1 & #2
- 7 Ways To Fail At Twitter
- Disaggregation And The Rise In Collaborative Marketing
- Apple Event: iPhone 6s, iPad Pro, Apple TV And Ad Blocking Expected Today
- For Ashley Madison Users, What’s Next? Reputation Apocalypse, Phase 2
- Instagram Has Arrived As A Haven For Ad Dollars, Thanks To Global Ad Roll-out & New Ad Options
- Facebook To Small Businesses: Use Pages As Your Primary Mobile Solution
Search News From Around The Web:
Local & Maps
- Google PegMa’am celebrates the Queen’s record reign, The Verge
- Imagery updates: what’s that image, Google Earth Blog
Link Building
- Does Google Treat URL Mentions Like Links?, Stone Temple
- I Got Links, but Traffic Isn’t Growing – Why?, Renegade Search
Searching
- Google Adds New Movie Carousel Sorting Options, thesempost.com
- Search Challenge (9/9/15): Can you find more like this?, SearchReSearch
SEO
- A framework for categorising and organising key phrases, 90 Digital
- Google Says Do Not Use Noindex In Robots.txt, Search Engine Roundtable
- Google Search Analytics Report Goes Up To 999 Keywords, Search Engine Roundtable
- What’s in Your SEO Arsenal? 6 Skills All SEOs Need to Have, quicksprout.com
- Yoast SEO for Drupal announcement, Yoast
SEM / Paid Search
- 5 Killer PPC Landing Page Ideas For Competitor Keywords, thesempost.com
Search Marketing
- A Clear Path for Marketers to Surviving Content Shock, Moz
- Introducing Horizon: An advanced search insights platform by Branded3, Branded3
- Should I Use SEM to Promote My Content?, Portent
- Watch for New Owner WNC-582900 Google Search Console Alerts after Site Hacking, thesempost.com
The post SearchCap: Bing Keyword Planner, Yandex Link Penalty & Google Index Count appeared first on Search Engine Land.
Source: SEL