Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• The Ultimate Guide To Bing Webmaster Tools

  Contributor John E Lincoln has put together this comprehensive guide to getting started with Bing Webmaster Tools.

• Be Aware! SEO Might Help You Land Your Next Job (Or It May Hinder You)

  Columnist Trond Lyngbø reminds us that search engine optimization (SEO) isn’t just for driving leads, sales and traffic to business websites — it can also be used to build your personal brand.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Facebook’s “Friendly & Approachable” Logo Update Has Mobile In Mind
• The Four Stage Link Building Cycle + an Extended Q & A- July 21 Webcast
• Twitter Updates Audience Insights & Introduces Persona Targeting
• Yahoo Aviate Adds New Smart Stream But Still Needs Breakout Features
• What Does It Mean To Be Mobile First? And Why Should Marketers Care?
• How “Listening” To User-Generated Content Leads To E-Commerce Sales
• The Secret To Driving Revenues: Make It Easy For Them To Buy
• Twitter Brings Ad Campaign Management To iOS & Android Apps

Search News From Around The Web:

Local & Maps

• Google Testing Local "Snack Pack" Mobile UI On Desktop Search Results, Search Engine Roundtable

Link Building

• Subtitled: Video explaining Trust Flow and Citation Flow translated, Majestic Blog
• Why Aren’t My Rankings Jumping After Link Building?, Renegade Search

Searching

• Search Challenge (7/1/15): What’s the story with the star?, SearchReSearch
• Awesome New Google Voice Actions Feature Remembers Which Apps You Want To Launch For Particular Commands, androidpolice.com
• External to Internal Search: Associating Searching on Search Engines with Searching on Sites, Web Search
• Google Search Bug With Breadcrumbs, Search Engine Roundtable

SEO

• New Tactics for Enterprise SEO, Seattle Search Network
• Panda is coming this week or next week, seo-portal.de
• Real-time content analysis for better SEO, Yoast
• Why You Should Stop Trying to "Get SEO" for your Business, huffingtonpost.com

SEM / Paid Search

• 3 reasons you shouldn’t always bid on your own brand, 3qdigital.com
• 4 Questions PPC Agencies Need To Be Able To Answer, PPC Hero
• Google Drops Confederate Flags From Google Shopping, Search Engine Roundtable
• How We Quickly And Profitably Ramped Up Spend, PPC Hero
• Keyword Expansion in AdWords: Enable Revenue Growth, SEMrush Blog

Search Marketing

• 5 Actionable Analytics Reports for Internal Site Search, Moz
• Anatomy of an Organic Content Marketing Effort, State of Digital

The post SearchCap: SEO Jobs & Bing Webmaster Tools appeared first on Search Engine Land.

Source: SEL