Social media is often either the greatest marketing and advertising gold mine a savvy entrepreneur could ever dream of, or the most detrimental and humiliating loss of face and standing since American Apparel celebrated the July 4th with an image from the Challenger explosion. Thankfully there are several social media tools that can assist you with the process.

As reviewed by Moz, Social Media Examiner and PR Daily (amongst others), here is a set of the greatest tools you can utilize to organize your social networking marketing scheme; from making use of Buffer to establish a series of posts to go out periodically, to a dashboard collating all of your different social media accounts, each of the social media tools you'll need for your effective marketing campaign are listed here in this checklist!