SearchCap: Bing Ads Updates, Google Cross-Device Benchmarks & Niche SEO Specialists

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

New Microsoft “Three Generations” Campaign Packs Emotional Punch
Microsoft has a long and checkered history when it comes to product advertising. Perhaps you recall the cringeworthy yet bizarrely compelling “Bing Goes the Internet” ad campaign in the early days of the search engine’s existence.
The Four Stage Link Building Cycle + an Extended Q & A- July 21 Webcast
Are you forgetting the “marketing” in your content marketing?
Bing Ads Releases Demographics & Reach Data Visualization
Marketers can quickly access stats on searches in the US across multiple verticals.
What Google’s New Cross-Device Benchmarks Actually Mean For Advertisers
As new research proves, users often switch devices before converting. Contributor and Googler Matt Lawson digs deep into cross-device conversions and what they mean for you.
Link Building: No Longer About Manipulation
Columnist Andrew Dennis discusses the evolution of link building since its early days and reviews the proper (and improper) way to employ today’s major link building tactics.
The Case For Niche SEO Specialists
Columnist Jayson DeMers argues that when it comes to SEO execution, hiring a team of experts (rather than a single, well-rounded SEO practitioner) can make all the difference.
Eiji Tsuburaya Google Logo Celebrates Godzilla Co-Creator On His 114th Birthday
The special effects director is credited with bringing the Japanese live action genre known as “Tokusatsu” to mainstream cinema.
Bing Adds New Tools, Enhanced Content To Mapping Upgrade
Earlier today Microsoft announced the next version of Bing Maps will offer many new features, enhanced content and multiple design enhancements.